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Well-proven vehicles for campaign success

Over the years we have developed a number of proprietary repeatable solutions to help us build, execute and manage digital marketing initiatives for our clients:


  • The CHC Performance Framework - our campaign methodology, focused on maximizing ROI.

  • Catapult & Slingshot - our smart online media planning and buying and programs.

  • Web Surge - our proprietary response acceleration and campaign management tool-set.


Whilst these mature processes guide all that we do, we are also continually pushing the envelope to pioneer new and innovative approaches to improving campaign effectiveness and client outcomes.


Whether your sales targets are in the tens of thousands or in the millions, our objective is always to generate the maximum volume of quality business ensuring that you get the very best value for your budget.


  1. Discovery - Current systems, future needs, goals and targets
  2. Research - Brand positioning, market, competitors, monetization
  3. Strategy development - Develop customized CHC Performance Framework
  4. Execution - deploy Catapult / Slingshot and drive growth and tracking with Web Surge


The relationships that we maintain with publishers and publisher networks mean that we can typically deploy numerous pilot advertising campaigns to identify which are the best profit pullers. We can then optimize the campaigns to improve margins, and finally ramp up sales and profits.

 

Tailor-made programs

We develop a digital marketing framework specifically tailored to your unique needs. Following the discovery phase we develop and implement a campaign strategy that, once tested and optimized, brings a surge of new prospects and customers, whilst at the same time remaining within preset budgetary parameters.

Pay only for results

Why pay for ineffective advertising? Let us assume the risk. Our sophisticated media buying strategies enable us to offer performance-based advertising plans to our clients. We assume the cost and risk associated with ad buying, and are therefore highly motivated to ensure that it's well-targeted and quickly drives on-going results.

 

Polls

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Contact Us

Phone: (416) 833-3462

Email: info@castle-house.com